BUS 339: International Marketing (Meyers)

Some of the information included in this guide may overlap from source to source, so you will need to determine the level of information required and compare and analyze the information from a variety of sources to complete your profile.  

 Important Areas to visit:    

• For background information on a country check out the Reference Room (1^st flr). Here you will find statistics, general information, some cultural information, atlases and maps.
• For current and in-depth country information search the online sources in some of the above tabs. 
• For country business practices and customs use Search@UW and search for sources, such as “Doing business with China” 
• For business and industry related articles search the following business-related databases:
  • ABI/Inform – Proquest Database(business and industry reports and articles)
  • Academic Universe – Lexis/Nexis (business and industry reports and articles, including international business newspapers)
  • Business Source Premier - Ebsco (articles, industry info, country reports, Datamonitor reports)